The books empowers readers who have little or no formal education in economics with the basic tools they need to understand how the U. S. market system works at both the micro and macro levels of economic activity. The tools are simply the principles of supply and demand, and the book shows readers how to use them. Once understood, readers can evaluate economic and related political issues rationally instead of relying on the all too often irrational and misleading evaluations of politicians, celebrities, and people in the media—conservatives and liberals alike.

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